iPad research

• What:
  User Research Recommendations
• Who:
  Digitas Health Client
• When:
  Winter 2015 and 2016

Problem:
Analytics showed that sales reps weren’t using their iPad sales aid, but no one knew why. The client approved a round of usability testing to see if the reps would be more comfortable in the app if it had navigation. Results were positive, the navigation was implemented and follow-up testing showed it was effective.

Approach:
Structured one-on-one interviews with 12 representatives where I observed as the representatives completed tasks and provided insights from the field.