iPad research

  • What:
    User Research Recommendations
  • Who:
    Digitas Health Client
  • When:
    Winter 2015 and 2016

Problem:
Analytics showed that sales reps weren’t using their iPad sales aid, but no one knew why. The client approved a round of usability testing to see if the reps would be more comfortable in the app if it had navigation. Results were positive, the navigation was implemented and follow-up testing showed it was effective.

Approach:
Structured one-on-one interviews with 12 representatives where I observed as the representatives completed tasks and provided insights from the field.

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