Mental Modeling

• What:
  Content strategy workshop facilitation
• Who:
  Digitas Health Client
• When:
  Summer 2015

Problem:
Our client was a small device manufacturer that had one website for doctors, patients and investors. This covered everything from clinical studies to ecommerce to quarterly earnings. My team was tasked with weeding out the unnecessary and untangling the overlapping content.

Approach:
Before the workshop I led two junior team members in creating 8 personas (4 patients, 4 healthcare professionals) to focus conversation. During the mental model workshop the clients identified questions that users would have when they arrived at the site. Those questions were used to inform content for the three sites we recommended.